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\u4ef7\u503c\u662f\u4ec0\u4e48\uff1f<\/b><\/p>\n
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1.\u94fe\u63a5\u6307\u6807<\/p>\n
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\u5982\u679c\u6240\u6709\u94fe\u63a5\u63d0\u4f9b\u7a0b\u5e8f\u90fd\u8981\u722c\u884c\u548c\u6293\u53d6Common Crawl\u5e76\u516c\u5e03\u7ed3\u679c\u6570\u636e\uff0c\u90a3\u4e48\u7b2c\u4e00\u4e2a\u95ee\u9898\u5c31\u65e0\u5173\u7d27\u8981\u4e86\u3002<\/p>\n
Common Crawl\u662f\u4e00\u4e2a\u516c\u5171\u5b58\u6863\u6587\u4ef6\uff0c\u5176\u6700\u65b0\u8fed\u4ee3\u7279\u6027\u4e3a17.2\u4ebf\u9875\u3002\u4efb\u4f55\u4eba\u90fd\u53ef\u4ee5\u4e0b\u8f7d\u5e76\u5904\u7406\u5b83\u4f5c\u4e3a\u4e00\u79cd\u7f51\u7edc\u5206\u6790\u624b\u6bb5\u3002\uff08\u5728\u8fc7\u53bb\uff0c\u6211\u9886\u5bfc\u4e86\u4e00\u4e9b\u9879\u76ee\uff0c\u6211\u4eec\u4f7f\u7528Common Crawl\u4f5c\u4e3a\u8bed\u6599\u5e93\u6765\u63d0\u53d6\u5f71\u54cd\u8005\u6570\u636e\uff0c\u5e76\u786e\u5b9a\u4e2d\u65ad\u7684\u94fe\u63a5\u673a\u4f1a\u3002\uff09\u4f46\u662f\u6211\u5374\u8d70\u5c94\u9053\u4e86\u3002\uff09<\/p>\n
\u5982\u679cMoz\u3001Majestic\u548cAhrefs\u516c\u5f00\u5904\u7406\u666e\u901a\u7684\u722c\u884c\u548c\u6293\u53d6\uff0c\u4ed6\u4eec\u90fd\u53ef\u4ee5\u63d0\u4f9b\u5f7c\u6b64\u7684\u6307\u6807\uff0c\u6216\u8005\u66f4\u73b0\u5b9e\u5730\u8bf4\uff0c\u7528\u6237\u53ef\u4ee5\u5c06Ahrefs\u548cMajestic\u7684\u6307\u6807\u8f6c\u53d8\u4e3a\u66f4\u5e7f\u6cdb\u7406\u89e3\u7684Moz\u6307\u6807\u3002<\/p>\n
\u6709\u4e00\u70b9\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0cMoz\u73b0\u5728\u4e3a\u666e\u901a\u7684\u722c\u884c\u548c\u6293\u53d6\u63d0\u4f9b\u79cd\u5b50URL\u5217\u8868\uff0c\u6211\u4e0d\u6e05\u695a\u8fd9\u662f\u5426\u4f1a\u5bf9\u7814\u7a76\u4ea7\u751f\u504f\u89c1\u3002\u6211\u6000\u7591\u4e0d\u662f\u8fd9\u6837\uff0c\u56e0\u4e3a\u6240\u6709\u7684\u94fe\u63a5\u7d22\u5f15\u90fd\u53ea\u80fd\u5728\u8fd9\u4e2a\u573a\u666f\u4e2d\u722c\u884c\u548c\u6293\u53d6Common Crawl URLs\u3002<\/p>\n
\u5c3d\u7ba1\u8fd9\u4e2a\u5f00\u653e\u94fe\u63a5\u6307\u6807\u7684\u60f3\u6cd5\u5f88\u53ef\u80fd\u662f\u4e00\u4e2a\u767d\u65e5\u68a6\uff0c\u4f46\u66f4\u73b0\u5b9e\u3001\u66f4\u6709\u4ef7\u503c\u7684\u662f\uff0c\u5efa\u7acb\u4e86\u4e00\u5957\u65b0\u7684\u4e0e\u63d0\u4f9b\u8005\u65e0\u5173\u7684\u6307\u6807\uff0c\u6240\u6709\u94fe\u63a5\u7d22\u5f15\u90fd\u5fc5\u987b\u63d0\u4f9b\u8fd9\u4e9b\u6307\u6807\u3002<\/p>\n
\u5f53\u7136\uff0c\u5b83\u4eec\u90fd\u4e3a\u6211\u4eec\u63d0\u4f9b\u4e86\u94fe\u63a5\u6839\u57df\u7684\u6570\u91cf\u548c\u94fe\u63a5\u7684\u603b\u6570\uff0c\u4f46\u662f\uff0c\u5728\u5220\u9664\u6240\u6709\u94fe\u63a5\u4e4b\u540e\uff0c\u80fd\u591f\u5c06\u6240\u6709\u6570\u636e\u96c6\u7ed1\u5b9a\u5728\u4e00\u8d77\u7684\u65b0\u7684\u8d28\u91cf\u5ea6\u91cf\u65b9\u6cd5\u5c06\u4f7f\u96c6\u5408\u6570\u636e\u66f4\u52a0\u53ef\u7528\u3002<\/p>\n
2. \u722c\u884c\u548c\u6293\u53d6\u80fd\u529b<\/p>\n
\u8c37\u6b4c\u7684\u722c\u884c\u548c\u6293\u53d6\u80fd\u529b\u5df2\u7ecf\u6709\u4e86\u5f88\u5927\u7684\u8fdb\u6b65\u3002\u9664\u4e86Screaming Frog\uff0c\u636e\u6211\u6240\u77e5\uff0c\u6240\u6709\u7684SEO\u5de5\u5177\u4ecd\u7136\u4ee5\u4ed6\u4eec\u4e00\u8d2f\u7684\u65b9\u5f0f\u722c\u884c\u548c\u6293\u53d6\u3002\u6240\u6709\u7684SEO\u5de5\u5177\u6267\u884c\u5206\u6790\u7684\u57fa\u7840\u4e0a\u4e0b\u8f7d\u7684HTML\uff0c\u800c\u4e0d\u662f\u6e32\u67d3\u7684\u7f51\u9875\u3002<\/p>\n
\u81f3\u6b64\uff0c\u5f53\u8c37\u6b4c\u80fd\u591f\u5448\u73b0\u6574\u4e2a\u9875\u9762\u5e76\u6839\u636e\u521d\u59cb\u7684JavaScript\u8f6c\u6362\u505a\u51fa\u51b3\u7b56\u65f6\uff0c\u5f88\u96be\u76f8\u4fe1\u60a8\u7684SEO\u5de5\u5177\u62a5\u544a\u7684\u662f\u4ec0\u4e48\u3002<\/p>\n
\u5728\u7f51\u5173\u89c4\u8303\u4e2d\uff0c\u9700\u8981\u4f7f\u7528\u722c\u884c\u548c\u6293\u53d6\u5de5\u5177\u6765\u5411\u60a8\u63d0\u4f9b\u60a8\u5e0c\u671b\u5982\u4f55\u722c\u884c\u548c\u6293\u53d6\u7684\u9009\u9879\uff0c\u800c\u4e0d\u53ea\u662f\u8ba9\u60a8\u6307\u5b9a\u60a8\u7684\u7528\u6237\u4ee3\u7406\u3002<\/p>\n
\u5728\u5e95\u5c42\uff0c\u9664\u4e86\u6587\u672c\u9a71\u52a8\u7684\u641c\u7d22\u5f15\u64ce\u722c\u866b\u4e4b\u5916\uff0c\u8fd9\u4e9b\u722c\u884c\u5de5\u5177\u8fd8\u9700\u8981\u4f7f\u7528Headless Chromium\u6216\u8005\u65e0\u5934\u7684QTWebkit\uff08PhantomJS\uff09\uff0c\u76ee\u7684\u662f\u66f4\u5bc6\u5207\u5730\u6a21\u62df\u8c37\u6b4c\u7684\u4f53\u9a8c\u3002<\/p>\n
3.\u722c\u884c\u548c\u6293\u53d6\u6570\u636e<\/p>\n
\u4e0d\u7ba1\u722c\u7f51\u63d0\u4f9b\u4e86\u4ec0\u4e48\uff0c\u90fd\u5e94\u8be5\u6307\u5b9a\u4e00\u4e2a\u6807\u51c6\uff0c\u5373\u6240\u6709\u722c\u7f51\u63d0\u4f9b\u7a0b\u5e8f\u90fd\u8981\u6309\u7167\u6807\u51c6\u987a\u5e8f\u4ea4\u4ed8\u8fd9\u4e9b\u5217\u3002\u5b83\u4eec\u90fd\u5e94\u8be5\u4ee5\u76f8\u540c\u7684\u683c\u5f0f\u8fdb\u884c\u5bfc\u51fa\uff0c\u8fd9\u53ef\u80fd\u88ab\u79f0\u4e3a.CDF\u6587\u4ef6\u3002\u8fd9\u5c06\u4e3a\u8fd9\u4e9b\u51fa\u53e3\u9700\u8981\u5305\u62ec\u7684\u5185\u5bb9\u548c\u987a\u5e8f\u786e\u5b9a\u6700\u4f4e\u8981\u6c42\u3002<\/p>\n
\u4f46\u662f\uff0c\u6211\u4eec\u4e0d\u5e0c\u671b\u9650\u5236\u5de5\u5177\u63d0\u4f9b\u7a0b\u5e8f\u4ea4\u4ed8\u66f4\u591a\u5185\u5bb9\u7684\u80fd\u529b\uff0c\u56e0\u6b64\u5bfc\u51fa\u6587\u4ef6\u786e\u5b9e\u53ef\u4ee5\u5305\u542b\u5176\u4ed6\u5217\u7684\u6570\u636e\u3002\u76f8\u53cd\uff0c\u6240\u6709\u7684\u5de5\u5177\u90fd\u9700\u8981\u5bfc\u5165\u5230\u7279\u5b9a\u7684\u5217\u3002<\/p>\n
4.\u6392\u540d<\/p>\n
\u5c31\u6211\u4e2a\u4eba\u800c\u8a00\uff0c\u6211\u8ba4\u4e3a\u6211\u4eec\u9700\u8981\u91cd\u65b0\u8003\u8651\u4f5c\u4e3a\u4e00\u4e2a\u884c\u4e1a\u7684\u6392\u540d\u3002\u6392\u540d\u62a5\u544a\u5728\u4e00\u4e2a\u4e0d\u771f\u5b9e\u5b58\u5728\u7684\u73af\u5883\u4e2d\uff0c\u5e76\u4e14\u5ffd\u7565\u4e86\u7279\u5b9a\u7684\u7528\u6237\u4e0a\u4e0b\u6587\u3002\u641c\u7d22\u7684\u672a\u6765\u8d8a\u6765\u8d8a\u591a\u5730\u5173\u6ce8\u4e8e\u8fd9\u4e9b\u7279\u5b9a\u7684\u7528\u6237\u73af\u5883\u4ee5\u53ca\u5b83\u4eec\u5982\u4f55\u5bf9\u7ed3\u679c\u4ea7\u751f\u5de8\u5927\u7684\u5f71\u54cd\u3002<\/p>\n
\u4e8b\u5b9e\u4e0a\uff0c\u6211\u5efa\u8bae\u5e94\u8be5\u5bf9\u6bcf\u4e2a\u4eba\u5f00\u653e\uff0c\u5e76\u514d\u8d39\u63d0\u4f9b\u7ed9\u6bcf\u4e2a\u4eba\u3002\u65e2\u7136\u8c37\u6b4c\u4e0d\u6253\u7b97\u63d0\u4f9b\u8fd9\u79cd\u670d\u52a1\uff0c\u90a3\u5c31\u5f97\u8be5\u4e00\u7fa4\u4eba\u6765\u5b9e\u73b0\u4e86\u3002<\/p>\n
\u6211\u4eec\u90fd\u5728\u901a\u8fc7\u4e00\u79cd\u6269\u5927\u641c\u7d22\u91cf\u7684\u65b9\u6cd5\u4ece\u8c37\u6b4c\u90a3\u91cc\u7a83\u53d6\u6392\u540d\uff1b\u6bcf\u79cd\u5de5\u5177\u90fd\u6709\u81ea\u5df1\u7684\u65b9\u6cd5\u3002\u5982\u679c\u76f8\u53cd\uff0c\u6709\u4e00\u4e2a\u96c6\u4e2d\u7684\u6570\u636e\u5b58\u50a8\uff0c\u6392\u540d\u662f\u901a\u8fc7\u5206\u5e03\u5f0f\u624b\u6bb5\u6216\u590d\u6742\u7684\u50f5\u5c38\u7f51\u7edc\uff0c\u6bcf\u4e2a\u4eba\u90fd\u53ef\u4ee5\u8bbf\u95ee\uff0c\u4ece\u800c\u4f7f\u4efb\u4f55\u4eba\u90fd\u53ef\u4ee5\u8bbf\u95ee\u5b8c\u6574\u7684SERP\u6570\u636e\uff1f\u90a3\u4e48\uff0c\u5de5\u5177\u63d0\u4f9b\u8005\u5c06\u9762\u4e34\u63d0\u4f9b\u589e\u5f3a\u4ee5\u4f7f\u6570\u636e\u66f4\u6709\u4ef7\u503c\u7684\u6311\u6218\u3002<\/p>\n
STAT\u66fe\u7ecf\u63d0\u4f9b\u4e86\u4e00\u4e2a\u6cd5\u5178\uff0c\u572820\u4e07\u4e2a\u4ee5\u4e0a\u7684\u5173\u952e\u5b57\u4e0a\u63d0\u4f9b\u4e86\u514d\u8d39\u7684\u6392\u540d\u3002\u6211\u76f8\u4fe1\u8fd9\u662f\u671d\u7740\u5b9e\u73b0\u6211\u7684\u7406\u60f3\u7684\u6b63\u786e\u65b9\u5411\u8fc8\u51fa\u7684\u4e00\u5927\u6b65\u3002\u6211\u8fd8\u8ba4\u4e3aSTAT\u662f\u516c\u53f8\u589e\u5f3a\u6570\u636e\u5e76\u5141\u8bb8\u60a8\u8fdb\u4e00\u6b65\u5b9a\u5236\u8fd9\u4e9b\u589e\u5f3a\u529f\u80fd\u7684\u4e00\u4e2a\u5f88\u597d\u7684\u4f8b\u5b50\u3002<\/p>\n
\u5c3d\u7ba1\u5982\u6b64\uff0c\u6211\u8fd8\u662f\u5e0c\u671b\u770b\u5230\u6765\u81ea\u6240\u6709\u63d0\u4f9b\u5546\u7684\u7ea7\u522b\u8ddf\u8e2a\u7684\u6700\u4f4e\u89c4\u8303\u8bf4\u660e\uff0c\u5305\u62ec\uff1a<\/p>\n
\u7c92\u5ea6\u5730\u7406\u5b9a\u4f4d\u3002\u8bb8\u591a\u6392\u540d\u5de5\u5177\u5141\u8bb8\u60a8\u9488\u5bf9\u4e00\u4e2a\u7279\u5b9a\u7684\u57ce\u5e02\u6216\u8005\u90ae\u653f\u7f16\u7801\u3002\u8c37\u6b4c\u6d4f\u89c8\u5668\u7684Geolocation Emulator\u5141\u8bb8\u60a8\u5c06\u60a8\u7684\u4f4d\u7f6e\u6307\u5b9a\u4e3a\u4f4e\u7eac\u5ea6\u548c\u7eb5\u5411\u5750\u6807\uff0c\u5e76\u4e14\u6392\u540d\u4f1a\u5bf9\u8fd9\u79cd\u7279\u6b8a\u6027\u505a\u51fa\u53cd\u5e94\u3002<\/p>\n
\u7279\u5b9a\u7684\u79fb\u52a8\u73af\u5883\u3002\u6700\u4f4e\u89c4\u683c\u5e94\u8be5\u5305\u62ec\u9009\u62e9\u4e0d\u540c\u6d4f\u89c8\u5668\u548c\u79fb\u52a8\u578b\u53f7\u53d8\u4f53\u7684\u80fd\u529b\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u201c\u667a\u80fd\u624b\u673a\u201d\u3002\u4f8b\u5982\uff0cSafari\u5728iPhone6\u548cChrome\u4e0a\u7684\u6392\u540d\u3002<\/p>\n
\u5168\u9762SERP\u6d4b\u91cf\u3002\u6b64\u65f6\u4ec5\u6d4b\u91cf\u641c\u7d22\u7ed3\u679c\u9875\uff08SERP\uff09\u7684\u6709\u673a\u7ec4\u6210\u90e8\u5206\u662f\u6709\u8bef\u5bfc\u6027\u7684\u3002\u81f3\u5c11\uff0c\u5e94\u8be5\u5bf9\u6709\u507f\u548c\u6709\u673a\u4e4b\u95f4\u7684\u76f8\u4e92\u4f5c\u7528\u4ee5\u53ca\u5404\u79cdSERP\u7279\u6027\uff08\u4f8b\u5982\uff0c\u65b0\u95fb\u7ed3\u679c\u3001\u672c\u5730\u5305\u3001\u7279\u8272\u7247\u6bb5\uff09\u8fdb\u884c\u4e00\u4e9b\u8861\u91cf\uff0c\u4f7f\u81ea\u7136\u6392\u540d\u4e0d\u53ef\u89c1\u3002\u6b64\u5916\uff0c\u5c06Google Search Console\u4e2d\u7684CTR\u6570\u636e\u8f93\u5165\u6b64\u5185\u5bb9\u53ef\u4ee5\u4e3a\u60a8\u63d0\u4f9b\u5173\u4e8e\u5982\u4f55\u6267\u884c\u7684\u66f4\u591a\u53ef\u64cd\u4f5c\u7684\u8be6\u7ec6\u4fe1\u606f\u3002<\/p>\n
\u5206\u5272\u3002\u968f\u7740\u8c37\u6b4c\u548cSEO\u5de5\u4f5c\u4eba\u5458\u671d\u7740\u96c6\u7fa4\u5173\u952e\u5b57\u7684\u65b9\u5411\u53d1\u5c55\uff0c\u80fd\u591f\u5728\u4f60\u7684\u6392\u540d\u7cfb\u7edf\u4e2d\u5206\u5272\u5173\u952e\u8bcd\u662f\u5f88\u6709\u4ef7\u503c\u7684\u3002\u5bf9\u8fd9\u4e00\u70b9\u7684\u652f\u6301\u5e94\u8be5\u662f\u5e38\u89c1\u7684\uff1b\u7528\u6237\u5e94\u8be5\u80fd\u591f\u4e0a\u8f7d\u7279\u5b9a\u7684CSV\u683c\u5f0f\uff0c\u4ee5\u4fbf\u4e8e\u8fdb\u884c\u7b80\u5355\u7684\u5206\u6bb5\uff0c\u5e76\u4e14\u7406\u60f3\u7684\u60c5\u51b5\u4e0b\uff0c\u5de5\u5177\u5e94\u8be5\u6839\u636e\u6807\u51c6\u5316\u7684\u5206\u7c7b\u6cd5\u5efa\u8bae\u5206\u7ec4\u3002\u8c37\u6b4c\u7684\u5206\u7c7b\u6cd5\u5728\u8fd9\u91cc\u53ef\u80fd\u884c\u5f97\u901a\u3002<\/p>\n
5.\u5185\u5bb9\u5206\u6790<\/p>\n
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